Wednesday, July 7, 2010

HOW TO SELL ... TOOTHBRUSHES


The kids filed back into class Monday morning. They were very excited. 
Their weekend assignment was to sell something, then give a talk on 
productive salesmanship.
 
Little Sally led off: "I sold girl scout cookies and I made $30," she said proudly, "My sales approach was to appeal to the customer's civil spirit and I credit that approach for my obvious success."
 
"Very good," said the teacher.
 
Little Jenny was next:
 
"I sold magazines," she said, "I made $45 and I explained to everyone that magazines would keep them up on current events."
 
"Very good, Jenny," said the teacher..
 
Eventually, it was Little Johnny's turn.
 
The teacher held her breath ...
 
Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher's desk. "$2,467," he said.
 

                                      "$2,467!" cried the teacher, "What in the world
                               were you selling"                     
         
                                "Toothbrushes," said Little Johnny.

                                "Toothbrushes," echoed the teacher,

                                "How could you possibly sell enough tooth
                                brushes to make that much money?"

                                "I found the busiest corner in town,"
                                said Little Johnny, "I set up a Dip &
                                Chip stand, I gave everybody who walked
                                by a free sample."

                                They all said the same thing, "Hey, this tastes
                                like dog shit!"

                                Then I would say,"It is dog shit. Wanna buy a toothbrush?"

                                "I used the governmental approach
                                of giving you something shitty that they say is good,
                                and then making you pay to get the shitty taste out
                                of your mouth."
  The teacher was speechless. . . . . . . 

Thanks Dan
 

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